From: DeskNow Knowledge Base
http://www.desknow.com/kb/

How do I replace the name and the links to DeskNow with the name of my company?
http://www.desknow.com/kb/idx/5/037/article/

You can relabel the interface to the name of your company.

To do so, see the Administration and Configuration manual, at the section Web.cfg .

In short, you can add to Web.cfg lines like this:

Branding.ApplicationName MyCompany
Branding.PocketPCTitle "MyCompany Mobile"
Branding.LinkMain http://www.mycompany.com
Branding.LinkSupport  http://www.mycompany.com/support.html

You need to restart DeskNow for these setings to take effect.

If you also want to change the /desknow/ part of the URL that is displayed in the browser's address bar:

For DeskNow 3.1 and later:

  1. stop DeskNow
  2. rename the file C:Program FilesDeskNowconfCatalinalocalhostdesknow.xml (/var/desknow/conf/Catalina/localhost/desknow.xml) to a different name (ex. mymail.xml)
  3. start DeskNow
  4. you can now access DeskNow at http://www.mydomain.com/mymail/index.html
  5. you can edit C:Program FilesDeskNowwebappsROOTindex.html, pocket.html,wap.wml to point to /mymail instead of /desknow
  6. (optional - required only if you access DeskNow via IIS) edit  C:Program FilesDeskNowconfworkers2.properties and replace /desknow/ with /mymail/
  7. you do not need to reapply these settings when you upgrade

For DeskNow version < 3.1

  1. stop desknow
  2. rename the directory C:Program FilesDeskNowwebappsdesknow ( /var/desknow/webapps/desknow) to a different name (ex. mymail)
  3. edit C:Program FilesDeskNowwebappsROOTindex.html (/var/desknow/webapps/ROOT/index.html) to point to the new URL
  4. edit C:Program FilesDeskNowwebappsmymailredirect.html (/var/desknow/webapps/mymail/redirect.html) to point to the new URL
  5. (optional - required only if you access DeskNow via IIS) edit  C:Program FilesDeskNowconfworkers2.properties and replace /desknow/ with /mymail/
  6. start DeskNow
  7. remember that you will need to do this again if you upgrade DeskNow to a new version

See also this article: http://www.desknow.com/kb/idx/5/038/article/